Coca-Cola - Everyday Tasty Celebrations (Europe)

SITUATION

in 2021, Coca-Cola launched “Real Magic”, a brand platform emphasizing the unexpected moments of togetherness. But by early 2025, that magic felt out of reach for many Europeans in the midst of an ongoing cost-of-living crisis and stangnating economy.

The Brief

Bring Magic to weekday meals at home.

Audience

European Millennials and Gen Z. Squeezed by higher food prices and less time than ever, they're eating at home, batch-cooking, and creating simpler and more affordable meals.

After day after day of spag-bowl meal prep, they’re stuck in their midweek slump.

TENSION

Through first-party research, we learned that the average European has 15 small wins a week. But they feel they need to show restraint, and hold back from celebrating.

strategic approach

A little win deserves a tasty celebration.

We needed to help all Europeans embrace the little wins that happen during weekdays and that often go unrecognized by, celebrating them in the best way possible: with a great meal and an ice-cold Coca-Cola.

Creative

The campaign marked a pioneering shift in influencer marketing, becoming the brand’s first truly end-to-end collaboration with creators. Moving away from traditional celebrity endorsements, we identified and empowered creators across Italy, the UK, France, and Spain to co-create authentic content based on their unique styles.

We got some pretty fun BTS footage too!

Results

This innovative approach fostered genuine partnerships and allowed the creators to bring their personalities and flair to the brand, driving deeper connections with the millennial audience. By tapping into key meal occasions, the campaign generated 4.75 million impressions, 4.46 million video views, and engaged 48.5k users, effectively boosting brand awareness.

Awards

• 2025 Global Influencer Marketing Awards - Gold - Best Brand Awareness Campaign

• 2025 Global Influencer Marketing Awards - Silver - Most Creative Campaign